It is our honored that we were one of the PR participants in Nanjing Youth Olympic 2014. Unlike typical commercial marketing campaign, NGYO was a worldwide campaign and it had to be globalized and also matched with the ideology of Olympic game. We were able to spread this message to the globe successfully. This campaign set milestones for us as China blocked most of the international search engines, like Google and Yahoo!, our role was the bridge of NGYO and the rest of the world, by spreading the news outside China. We launched a selfie campaign named ‘yogselfie’, which was the pioneer to create big selfie event for public back then.
NANJING YOUTH OLYMPIC 2014